The dos and don’ts of social media networking

The dos and don’ts of social media networking

When it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness.

More reasons to use Pinterest for marketing

More reasons to use Pinterest for marketing

Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective marketing strategies.

Why your Facebook page likes have dropped

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your investment.

How to make the most of hashtags

How to make the most of hashtags

There was a time when social media platforms were hashtag-free. But the reality in today’s online world is that hashtags are one of the most prominent tools used in social media. And with more businesses than ever engaging in social media to stay competitive, let’s take a look at how different social media sites make use of hashtags, and how you can use them to the advantage of your business.

Finally, a social media strategy that works

Finally, a social media strategy that works

You’ve been waffling around on social media for months, hoping to get that increased spike in business you’ve heard rumors about. But after storming out of the gates, signing up for Twitter, Instagram, Linkedin and others, you’ve seen little by way of results – and have less than a few hundred social media followers to show for it.

Social media for business development

Social media for business development

Regardless of the industry in which you operate, it’s undeniable that social media has become an essential platform for many businesses of all sizes to easily engage and interact with customers and potential customers, as well as boost visibility. But there’s more to social media than market reach and penetration and it can prove to be a powerful tool for driving dynamic business development too.

Proper use of the hashtag

SocialMedia_March12_CIt’s a sure thing that if you say ‘social media’, the vast majority of people will think of either Facebook or Twitter. These are two of the largest networks that are used, with users often having accounts with both. Because of this, it’s not uncommon to see a trend develop on one network and expand to the others.

3 steps to learn more about new hires

SocialMedia_Feb12_CThe Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they can also use it to learn more about potential new hires.